http://www.telegraph.co.uk/news/worldnews/northamerica/usa/5164216/Dominos-Pizza-defends-reputation-on-Twitter-after-YouTube-video-shows-employees-abusing-food.html
Probably the most known story of a business and social net work mix is when Domino's employee released a video of them doing stuff to the food and distributing that product to the customer.
As you can see in the video the male employee is passing wind on a sandwich and shoving cheese up his nostril. It was said that the two employee did this only as a stunt and a fake, also said that the food never went out to the customers. But it was too late, because by the time the video was taken down millions of people watched it and felt disgusted.
As you can see in the video the male employee is passing wind on a sandwich and shoving cheese up his nostril. It was said that the two employee did this only as a stunt and a fake, also said that the food never went out to the customers. But it was too late, because by the time the video was taken down millions of people watched it and felt disgusted.
Patrick Doyle, the president of Domino's USA responded quickly by making a video response. It is because of the social media that Domino's was able to respond to this sickening act of these two employees. Not very soon after the video went up one of bloger alerted Domino's on April 13th 2009. Domino's also made a twitter account after the incident @dpzinfo to respond to comments. Domino's also has its own original twitter account @dominos to tweet back what people have said about Domino's and how much they enjoy it. What his does is, makes the customers who ordered food from Domino's special and makes that special tie, which could increase their customer loyalty.
Also what Domino's does is use facebook to connect to their customers and advertise at the same time. When there is a special deal going on they would make a post of facebook or e-mail any one who liked their page. With this the customers are always reminded that if there is a special deal they get to know about it as soon as possible. Also they make post on their wall such as :
“LIKE” this if you eat pizza on game day. Who are you rooting for today?
This post puts the company on the same level as the customer, because there are some people who order pizza and watch the game. By making this post Domino's look like they are interested in the same game/sport as the customer and now they share a common interest.
As you can see, social media is a great and maybe the fastest way to spread news around, it could be actual fact or a rumor but in the end it sends the message across. It is also a great way for big corporations reaching out to customers and inform them and even make a connection with them. Pop Culture and Social Media has become one of the great ways to get new customers and keep customer loyalty.
Hm..I suppose this is about Domino's US? Thing is I've had what I consider a pretty cool experience with Domino's here. Apparently when you order a pizza you're taken to this video site that shows someone making your order (without the pranks :P) from putting together the ingredients to the delivery process. The video is pre-recorded of course but the neat thing is that it spans roughly about the same time as the actual pizza delivery, and the location of your pizza is also tracked on (what I think was) Google maps. The whole thing provides a very positive, interactive spin on simple pizza delivery and I certainly thought that I wanted to "experience" that again the next time I craved pizza.
ReplyDeleteIt would be really interesting if Domino's Japan's ideas about good use of social networking came about as a result of the above incident ;)
I also searched about the corporation and the social media and I particurally search about facebook and twitter, but I didn't know about Domino pizza use the social media to approach customers.
ReplyDelete@Mome, that is really cool
ReplyDeleteI had no idea that they were doing that and would love to order a pizza from Domino's from the US and watch my pizza get tracked